NatureLab Tokyo at IPSY Live NYC

This past weekend, beauty enthusiasts, creators, influencers, and top beauty brands all gathered at the inaugural IPSY Live in NYC to celebrate unique beauty. IPSY’s latest campaign, “Discover Yourself,” aims to challenge traditional ideas of beauty and celebrate diversity-- led by brand ambassador Ciara. The program included panels, product demos, masterclasses, meet and greets, fireside chats-- and plenty of products for attendees to take home!  

Of course, NatureLab had to be a part of this exciting weekend! We packed our bags (and products), and left LA for NYC with our brand ambassador, Andrew Fitzsimons. 

Andrew had a busy weekend speaking on a panel on diversity in beauty, hosting a masterclass demoing hairstyles using NatureLab products, and doing meet and greets at the NatureLab booth. Andrew’s regular clientele includes celebrities like Karlie Kloss, the Kardashian family and Adriana Lima, and many more. In addition, he founded the Trans Cosmetics Donation Program at the Los Angeles LGBT Center.


Andrew demoing a sleek braid during his masterclass with NatureLab products

Braids with fresh flowers at our braid bar! 

Showing off freshly braided hair in the shower! 

The NatureLab booth included a braid bar for our visitors to get their hair braided in unique styles with flowers for a fun touch. We also had a shower filled with “bubbles” so they could take pictures with their freshly-braided hair, and plenty of samples to take home and try!

We had so much fun being a part of IPSY Live NYC, and we can't wait to be a part of more beauty events in cities across the US!