Postcard from L.A.: Inside Our North American Launch Party!

We were thrilled to bring NatureLab Tokyo’s philosophy of efficacious, good-for-you haircare (and good times!) Stateside at our official North America launch party in Los Angeles on May 22!

At our afternoon soiree, held on E.P. & L.P.’s rooftop featuring stunning views of the Hollywood Hills and the L.A. skyline, a mix of press and influencers sipped signature cocktails named for each NatureLab Tokyo line (The Repair, The Volume, The Shine, The Smooth) while snapping pics in our custom “bubble bath” made with balloons. They were also able to experience NatureLab Tokyo for themselves, with personalized hair prescriptions and styling stations outfitted with Dyson dryers and impression vanities. And of course, it wouldn’t be a NatureLab party without delicious food and one of our favorite Tokyo treats: a matcha soft serve bar.

Huge thanks to everyone who joined us, and a very special thanks to our PR firm KFD PR for making it all happen! Snag a peek at some party highlights below:


That view


A special guest


It wouldn’t be a party without delicious drinks


Treats that tasted as good as they look


Because who doesn’t smile in a bubble bath?


A soft serve bar complete with cute cones and tasty toppings