Allure: Best of Beauty Award: Hair

Here at NatureLab. TOKYO, we know our products are great…in fact, it’s one of the reasons why we wash our hair every day! While we’re used to sharing the scoop on our high quality hair products, we’re beyond thrilled that others think so, too: NatureLab. has won not one, not two, but THREE beauty awards!

Allure Best of Beauty Award: Hair

Perfect Smooth Shampoo and Conditioner were selected as winners in Allure’s 2018 Best of Beauty Awards in the hair category. Since 1996, the Best of Beauty Awards have been known as the gold standard in the beauty industry by customers and beauty professionals alike. Allure editors test more than 10,000 products each year to find the best of the best. The Allure editors said it best:
“Unlike beauty editors, frizz is never choosy — it targets every texture. NatureLab Tokyo Perfect Smooth Shampoo and Smooth Conditioner, with ceramides and plant stem cells to eliminate fuzz, earn praise across the board.”

Try it yourself!
SMOOTH Shampoo & Conditioner Duo


Pentawards – Silver Award for Packaging

NatureLab. TOKYO’s packaging, designed by Sayuri Shoji (expertly so, if we do say so ourselves), was acknowledged as a silver winner in the 2018 Pentawards. The Pentawards were created in January 2007 as one of the world’s most prestigious competitions exclusively highlighting packaging design. Considering brands from all over the world, they aim to raise the value of packaging design and those who create it.

BeautyID Award – ​Package Innovation: Hair

 After reviewing hundreds of submissions, BeautyID identified NatureLab. TOKYO’s packaging as one of the industry’s most innovative brands with an award at Cosmoprof North America. The BeautyID Awards were created by Cosmoprof North America in association with Beauty Packaging Magazine in 2017 to recognize creativity in packaging design, material and product formulation in the ever-growing beauty market.
Come for the #ShelfieGoals, stay for the award-winning formulas. Watch this space – we think we’ll be announcing more awards soon!