When NatureLab Tokyo Perfect Smooth Shampoo and Conditioner won Allure's 2018 Best of Beauty Award for Best Shampoo and Conditioner for Frizzy Hair, we said:
Unlike beauty editors, frizz is never choosy — it targets every texture. NatureLab Tokyo Perfect Smooth Shampoo and Conditioner, with ceramides and plant stem cells to eliminate fuzz, earn praise across the board.
A year and change later, and I'm still obsessed with this smoothing shampoo and conditioner for my fine, flyaway-prone hair. I used them both recently after a weeklong beach vacation, and they made my hair look so healthy and shiny again, you'd never know I'd spent hours in chlorine. That's because these are two of those rare in-shower products that really do what they say — and make my hair look noticeably different. They help it dry smooth and shiny, so much so that I can skip my usual leave-in conditioner or de-frizzer.
I can get away with air-drying because these help prevent that puffy air-dried texture and the frizz and flyaways I normally get when I skip heat styling. And on days when I blow-dry, this shampoo and conditioner help make my hair so smooth and sleek that I actually couldn't get one of my favorite dry texturizers to work — I sprayed and sprayed but my hair would not take on a wave. I can't say I minded all that much, though, since the shampoo and conditioner had made my hair so crazy shiny.
"Allure: NatureLab Tokyo's Shampoo and Conditioner Work Wonders on Frizz and Flyaways"