While some Japanese brands such as Shiseido, SK-II, and Shu Uemura have long been staples for the grooming-minded, K-Beauty (Korean beauty) with its elaborate skincare rituals and quirky packaging has stolen the limelight for the last few years. Now J-Beauty or Japanese beauty seems to be poised for a comeback.
First, after the best J-beauty products out there for guys, we look at the detail on J-beauty, why you should care, plus a routine that could give you the complexion of a baby’s bottom.
6 Best J-Beauty Treats for Men
Here are some J-Beauty brands that are available in the US with men-friendly offerings.
NatureLab Tokyo Haircare: Volume Collection
NatureLab TOKYO focuses more on skin and hair health than purely looking good. Their Volume collection is perfect for men worried about thinning hair. It’s powered by apple stem cells which have been shown to replenish and maintain a balanced and healthy scalp.