These days it's nearly impossible to know what women are spending on the way they look. Someone with Instagram-flawless contouring might have honed her craft using the finest from the drugstore aisles, and the utterly makeup-free type might be spending thousands on laser treatments and serums. Enter our series What It Costs to Be Me, in which we're asking interesting women for radical transparency.
Next up? Liah Yoo, influencer and founder of Krave Beauty, 30, from New York City. Her annual total? $3,487
In today's skin-care-obsessed world, it might feel as though if you don't have a cabinet overflowing with products and a routine longer than a CVS receipt, you're doing something wrong. But Liah Yoo wants to change that. Yoo has gained a devoted following on her YouTube channel for her videos educating women on low-maintenance, effective skin care. She then put her background working at AmorePacific, South Korea's largest beauty company, to use and started her own brand, Krave Beauty, whose sunscreen quickly gained a cult following.
"Glamour: I’m a K-Beauty Expert and Only Spend $687 on My Entire Skin Care Routine "