The newest product in the NatureLab Tokyo collection, which debuted this month, takes its inspiration from the spa experience. It is a foaming sugar scrub formulated with probiotic sake water, called Perfect Shine Clarifying Scalp Scrub, that is designed to remove product buildup and environmental impurities to reveal a healthy scalp and shiny hair. To celebrate its launch, Company President Tiger Keigo Hishiya; Ed Valentine, managing director, US; Dustin Cash, brand director, and Andrew Fitzsimons, brand ambassador and celebrity hairstylist, NatureLab Tokyo, were on hand to discuss the brand and highlight the newest formula last month at the Nomo Soho Penthouse in New York City.
Cash, who oversees the brand in the US, zeroed in on the line's unique positioning saying, “The essence of the brand is its combination of nature and advanced technology, which utilizes botanical stem cells to do the heavy lifting, so to speak.” He described the long-term results that are achieved with botanical stem cells, including their ability to help to rejuvenate hair; and cited the use of four different stem cells, noting that two were developed specifically in Japan for NatureLab. He highlighted the Nature Lab Research Center in Tokyo, saying, “This company truly does invest in innovation.”
As part of the NatureLab Tokyo Perfect Shine Collection, which includes Perfect Shine Shampoo, Perfect Shine Conditioner, and Perfect Shine Oil Mist, the new Perfect Shine Clarifying Scalp Scrub is designed to be used once a week, in place of Perfect Shine Shampoo. It should be applied on damp hair from scalp to ends in a circular motion, then rinsed, and followed with Perfect Shine Conditioner. Key ingredients include sugar crystals to lightly exfoliate the hair and scalp to remove product build up; sake water, a natural source of probiotics to balance the scalp’s natural pH level; grape stem cells, powerful antioxidants that reduce oxidative damage to the scalp’s papilla cells, to revitalize and add shine to dull hair; pearl extract, an antioxidant that boosts the hair’s own enzymes to reveal an iridescent finish; hyaluronic acid, to secure moisture and add fullness to the hair; and a light scent of violet and almond to add refreshing notes to the finished product. It is free of parabens, sulfates, phthalates, animal testing, and animal derived ingredients.