HuffPost: 16 Asian Skin Care And Makeup Products Beyond K-Beauty
But its proven effectiveness made way for 10-step skin care routines, double cleansing, and face washing with fizzy water. K-beauty has since become a mainstay in the U.S. beauty industry, reaching an estimated $13.1 billion in sales in 2018.
Western beauty brands like Garnier, Beautycounter and Peter Thomas Roth have all adopted K-beauty concepts and incorporated them into their own products, while American retailers like CVS, Target and Walmart all have dedicated K-beauty sections. The success of K-beauty has also helped shine a spotlight on Asian beauty brands outside Korea, from places like Japan, Taiwan and the Philippines (known as J-beauty, T-beauty and F-beauty, respectively).
"HuffPost: 16 Asian Skin Care And Makeup Products That Go Beyond Korean Beauty"