Makeup.com: I Use A Hair Mask Every Time I Shower
Heat styling: Bad for your hair, yet a majority of us do it — which is exactly why I started using a hair mask every time I wash my hair. Yes, you read that right, every single time. I know what you’re thinking, “Great, just another reason to double the time spent on my shower routine,” but trust me when I say it makes a huge difference.
Here’s a little background: I have fine, naturally wavy hair that frizzes easily and I typically wash my hair twice a week. I never used to heat style my hair — I’m talking as recently as just a few years ago. I was too nervous it would ruin my texture (loose, natural waves) and cause irreversible damage. Then I became a beauty editor and the rest is history. To be honest, I still don’t heat style my hair that frequently compared to others; maybe like two times a week on average. But still, I worry that my occasional curling iron routine will fry my strands, which is why I started using a hair mask instead of a conditioner every time I wash.
“Hair masks are much more nourishing and offer greater repairative benefits than a traditional conditioner,” explains Andrew Fitzsimons, celebrity hairstylist and NatureLab. TOKYO Brand Ambassador. “Many hair masks are formulated in a way that the ingredients can penetrate further into the hair strands than conditioner, giving you additional benefits.”
Makeup.com: I Use A Hair Mask Every Time I Shower And My Hair Has Never Looked Better