Eastern beauty wisdom first introduced us to the use of sake (and other rice-derived ingredients) for scoring glowing complexions, as beloved luxury lines like SK-II and Tatcha led the way. Now, rice water is having a moment in beauty — and the rumor mill is buzzing about the alleged haircare benefits of rice water.
Recent launches in hair, like NatureLab Tokyo Shine Clarifying Scalp Scrub, fuel theories that this common, everyday ingredient — a culinary byproduct — could be haircare's next big trend.