NY Mag: 22 Japanese Drugstore Beauty Products You Buy on Amazon


While there are plenty of wonders to be found in the aisles of your local CVS, things get markedly more interesting when you start exploring the drugstore offerings, available in other countries. Japanese drugstores, for instance, are a treasure trove of tiny facial razors, hydrating lip masks, and bath salts. Luckily, you don’t need to hop on a plane to Kyoto to enjoy the benefits of Japanese skincare and makeup, as these days many of the country’s best drugstore products are available on Amazon. Read on for 22 Strategist-approved Japanese drugstore finds, including the cult-favorite Baby Foot, binchotan-infused washcloths, and the country’s top-selling exfoliator.

If you’re looking for an affordable shampoo (that’s particularly great for fine hair), celebrity hairstylist Brit Kenna, the owner of Kennaland Salon, suggests NatureLab Tokyo’s plant-based volumizing shampoo. According to her, it “uses rice protein to build volume and soy protein to add thickness, and also has moisturizing elements that don’t weigh down the hair.”

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