Celebrating Earth Day with eco-friendly initiatives


Today is Earth Day and we’re taking a moment to pause and reflect on how we can better care for this beautiful planet we call home! At the core of NatureLab Tokyo, we’ve always aimed to create products that embrace cutting edge technology, are inspired by thoughtful creativity and exist in harmony with nature. 

We recognize that the natural resources our planet has given us are finite and it’s up to each of us to do what we can to help protect them. If you’re looking for ways to help make an impact today (or any day) here are two major shifts you can make to help reduce your environmental footprint from home: 

Shop Conscious: 

One of the best ways you can help care for our planet is to be aware of the beauty products you consume across all categories and their impact on the environment. We’re honored to be partnered with Conscious Beauty at Ulta Beauty—a collection of brands that are focused on creating positive environmental change through values that include clean ingredients, cruelty free, vegan, and sustainable packaging. Whether you’re picking up a new makeup palette or restocking your favorite deep conditioner, making conscious companies your go-to brands is a small way to make a big difference. 

Refill, Don’t Replace 

Enter our eco-friendly product refills. Each of our shampoo and conditioner refill pouches contain 85% less plastic than two full size bottles. You heard that right, you can have two bottles of great hair in one eco-friendly pouch! They also generate less CO2 emissions during production, contribute less to landfill waste, and are a 22% savings from the cost of buying two regular bottles! We carry these pouches in each of our cult-favorite shampoo and conditioner duos so you can help save your wallet, the  planet, and your hair.

For more information on Conscious Beauty or to shop our eco- friendly refill pouches, head to Ulta.com.

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