Our latest collection has been making waves with customers and celebrity hairstylists alike. And we’re so excited to announce that our Perfect Texture Collection is now available at Ulta Beauty. As we add another one of our line of products to their Conscious Beauty initiative, we thought we’d give you all a little refresher on what makes Perfect Texture your go-to for beautiful, healthy hair.
Textured hair has it’s own set of intricacies and needs to be cared for in a particular way. It tends to be drier and more delicate than other types, and also more prone to the dreaded frizz. The Perfect Texture Collection was formulated to specifically address the unique needs of textured hair through the four pillars of strengthening, hydrating, curl defining, and color protecting.
Strengthening: strands are fortified to increase elasticity and reduce breakage.
Hydrating: hair and scalp are moisturized for smoother, frizz-free strands.
Curl activating: flexible film formers activate and define natural curls without adding extra weight.
Color protection: protects against color wash out and fading from environmental damage.
A top product is made up of top ingredients. Which is why we’ve sourced only the best for the collection. We strongly believe in the power of plant botanicals and use them abundantly in all of our products. Here are some of the superstars that make the Perfect Texture Collection so effective.
Alpine Rose Stem Cells: a natural adaptogen known for its ability to retain moisture in harsh environments.
Camellia Oil: a Japanese native rich in Omega 9 and known for its ability to retain moisture.
Lychee: a rich source of Vitamin C to support overall scalp health.
Green Sea Grapes: revitalizes hair and delivers hydration while reducing water loss.
Blue Algae: protects against environmental aggressors to strengthen brittle hair.
Check us (and other fantastic clean beauty brands) out at Ulta Conscious Beauty.