5 Cool Fall Hairstyles We Can’t Wait To Try
Try one of these trendy hairstyles for fall. For some, the arrival of fall means cozy sweaters, football, and pumpkin flavored everything. For us, it's all about the arrival...
STRANDS OF TRUTH
Spotlight: Brands We Love With Eco-Friendly Refills
These great products come in good for the earth packaging. As each year plastic fills our oceans and landfills at an alarming rate, more and more brands in the...
NatureLab Tokyo x Conscious Beauty at Ulta Beauty
Our products are the perfect fit for Ulta Beauty’s new clean beauty initiative We’re proud to announce that NatureLab Tokyo is now a part of Conscious Beauty at Ulta Beauty,...
Ready For Fall? Here’s How To Prep Your Hair For Cooler Weather
Switch up your routine for fall and treat damage with our Repair Collection. If you’re serious about keeping your hair healthy and easy-to-style until the new year, pretending it’s...
Meet Our Female Founder, Rosa Takagi
A Tribute to National Women's Equality Day In the beauty industry, there are endless examples of inspiring women who’ve changed the game with innovative products and passion-driven brand missions....
Scalp Care Is The New Self-Care
Celebrate National Relaxation Day with our Clarifying Scalp Scrub—the perfect in-shower spa treatment for all hair types. Just like the importance of a healthy mindset, a healthy, stress-free scalp is...
The Best Summer Hair Products For All Textures
In summertime, your hair and scalp's worst enemies are sun, heat, air conditioning, and chlorine or salt water. Too much, and you’ll find yourself dealing with frizzy and dry hair,...
How To Fix Frizzy Hair With Our Smooth Collection
With summer heating up, it can be tricky to keep your hair healthy and frizz-free and your scalp calm and moisturized. Lucky for you, our Smooth Collection can help.
25 Must-Know Tips for Healthy Hair
No matter what hair type you have, if you are like me, you will most likely stumble upon some obstacles. Maybe you're not sure which haircare products to use. Perhaps...
The Manual: 10 Best Shampoos for Men
When it comes to shampoo for men, the days of having one or two options to choose from are over. Now, guys can buy washes that are vegan and paraben-free and address...
Makeup.com: What is Curl Plopping?
If you have curly hair, you know that having defined, bouncy and frizz-free curls is always the goal. But the reality is, some days you wake up to curls that are flat, lackluster and in...
BeautyMatter: Quarantine Beauty Talk
It has been two months since we all began quarantining ourselves from the outside world. Which, of course, has meant kissing goodbye to our beloved hairdressers, estheticians, nail techs, makeup...
The Right Hairstyles: Hyaluronic Acid for Hair in 7 Products
Hyaluronic acid is no longer just for your face! It’s the next top hair-care ingredient promising fantastic results. We asked a world-renowned cosmetic dermatologist, Michele S. Green, M.D., what she...
Allure: The Most Exciting Hair-Care Products Launching in May
Let's just address the elephant in the room: Times are weird as hell right now. Anxiety is high. Chaos, uncertainty, and fear are all around us. People are losing their...
StyleCraze: 15 Best Japanese Hair Care Product
We all know that hair care requires discipline. But sometimes, even the most rigorous hair care regimen may leave you a little short of achieving your hair goals. Worry not,...
Sheer Luxe: 5 Easy Ways To Boost Your Hair Health
From leave-in masks to nourishing oils and scrubs, there are multiple ways to restore moisture, softness and even brightness to your hair. Here, we share five of the best, including...