Our Favorite Low-Waste Products
A roundup of earth-friendly low-waste items we know you’ll love With so many brands now working to reduce plastic waste and include sustainability and ethical manufacturing in their company policies...
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Proper Way To Wash Your Hair
How to shampoo & condition your hair the right way It’s never too late to learn how to properly wash your hair—and it’s not uncommon to find out that you’ve been...
Best Easy Hairstyles For Zoom Meetings
Steal these styles to look your best with less effort this year Not having to go in to work every day seems like a solid excuse to skip styling or...
How To Do A Hair Detox
Start 2021 with a post-holiday hair cleanse ft. our Perfect Shine collection While everyone else is busy hyping up the arrival of a new year (finally), we’re here to...
Harpers Bazaar: Understanding Scalp Health For Better Hair
'Scalp health' is the beauty buzzword du jour for good reason; the length, lustre and health of your hair depends on the skin that covers your head. With stress and...
New Year, New Hair
See how our Repair Collection can rescue damaged hair before the new year. Even in 2020, the holidays are always one of the busiest times of the year. With all...
Best Stocking Stuffers Under $16
Make spirits bright with affordable gifts for everyone on your list. With everything a little out of the ordinary, we could all use some help getting into the holiday spirit...
How To Get The Perfect Blowout With Celebrity Stylist Laura Polko
Celebrity stylist Laura Polko demonstrates our Smooth Blowout Lotion.
Here’s How To Keep Your Color Brighter, Longer
Maintain your color all season long with a little help from our Repair Collection. Fall is a great time to dye your hair — and whether you opt for a...
5 Cool Fall Hairstyles We Can’t Wait To Try
Try one of these trendy hairstyles for fall. For some, the arrival of fall means cozy sweaters, football, and pumpkin flavored everything. For us, it's all about the arrival...
Spotlight: Brands We Love With Eco-Friendly Refills
These great products come in good for the earth packaging. As each year plastic fills our oceans and landfills at an alarming rate, more and more brands in the...
NatureLab Tokyo x Conscious Beauty at Ulta Beauty
Our products are the perfect fit for Ulta Beauty’s new clean beauty initiative We’re proud to announce that NatureLab Tokyo is now a part of Conscious Beauty at Ulta Beauty,...
Ready For Fall? Here’s How To Prep Your Hair For Cooler Weather
Switch up your routine for fall and treat damage with our Repair Collection. If you’re serious about keeping your hair healthy and easy-to-style until the new year, pretending it’s...
Meet Our Female Founder, Rosa Takagi
A Tribute to National Women's Equality Day In the beauty industry, there are endless examples of inspiring women who’ve changed the game with innovative products and passion-driven brand missions....
Scalp Care Is The New Self-Care
Celebrate National Relaxation Day with our Clarifying Scalp Scrub—the perfect in-shower spa treatment for all hair types. Just like the importance of a healthy mindset, a healthy, stress-free scalp is...
The Best Summer Hair Products For All Textures
In summertime, your hair and scalp's worst enemies are sun, heat, air conditioning, and chlorine or salt water. Too much, and you’ll find yourself dealing with frizzy and dry hair,...