Autumn in Japan is marked by golden leaves, fragrant kinmokusei blossoms, and the glow of the harvest moon. For centuries, people have paused during this season to honor the wonder of nature — a philosophy that also lies at the heart of J-Beauty.

 

What is Otsukimi?

Otsukimi (お月見), “moon viewing,” began as a yearly autumnal celebration in the Heian period (794–1185). Aristocrats would gather to admire the full moon and recite poetry; later, the traditions expanded to include offerings to the moon in hopes for a good harvest. The rituals of Otsukimi have evolved over time, but each iteration is filled with intention.

 

✨ Symbols of Otsukimi:

🌾 Susuki (pampas grass) for autumn fields

🍡 Tsukimi dango, round rice dumplings shaped like the moon

🍶 Seasonal foods and offerings — sweet potato, taro, chestnuts, and sake

 

Rituals, Not Routines

Otsukimi is about slowing down to appreciate beauty in nature’s cycles. In a similar way, J-Beauty haircare transforms daily care into a ritual — grounding, sensory, and restorative. Like the moon, hair goes through phases of renewal and growth, each deserving respect and care.

Just as moon viewing honors nature’s cycles, our hair rituals honor the natural patterns of scalp and strand health. From nourishing botanicals to science-backed formulations, every product is designed to turn routine into reflection.

 

🌱 Perfect Repair Collection

Aligned with Otsukimi’s themes of bountifulness and renewal, our Perfect Repair Collection supports hair’s nourishment and stronger, healthier growth. With bamboo extract and plant proteins, it works in harmony with your hair’s phases — reinforcing from root to tip.

 

A Rabbit on the Moon

Folklore tells of a rabbit pounding mochi in the moon’s craters — a story many children in Japan grow up with. This sense of wonder reminds us that beauty is not only about results but also about the stories and feelings woven into tradition and rituals.

 

Otsukimi Today

Modern celebrations may be as simple as pausing on a balcony with tsukimi dango or sharing a 🎑 emoji. What matters is the act of slowing down, savoring the present, and appreciating cycles — whether it’s the turning of the moon, the change of seasons, or the small daily rituals that nurture healthy hair.

💿 Listen While You Look Up: Our Otsukimi Playlist