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Perfectly Imperfect

We took the very best of nature, applied cutting-edge science, and created NatureLab.TOKYO. Using botanical technology to transform hair, we address the root cause, not the symptoms. It’s perfect care for pure hair happiness.

Our Roots

Brought to the US in 2017, NatureLab.TOKYO blends the rich heritage of Japan with cutting edge technology to create a curated line of clean, innovative haircare products. NatureLab’s mission is to bring “strength to humanity” and improve the lives of everyday people using the power of science.

Accessible Efficacy

Performance-driven products at affordable price points to make perfect, healthy hair attainable for all hair types and budgets.

Nature-Perfected

Our plant-based formulas make use of ingredients that are safe, clean, and environmentally friendly.

Our Twist On Tradition

We paired time-tested Japanese beauty rituals with cutting-edge technology and beautiful packaging to form the perfect union of old and new.