When it comes to hair care, we've all been there—getting lost in endless Google searches, chasing TikTok trends, and taking in our bestie's hot takes. But in the world of J-Beauty, NatureLab.TOKYO brings something refreshingly different. As we celebrate our 7th birthday, let’s dive into what truly sets us apart. From our cult-favorite Perfect Repair collection to the latest breakthroughs in molecular repair peptide technology, our formulas have been loved by editors and consumers from the start. Now, it's time to debunk some of the biggest hair care myths and deliver the facts your locks have been craving.

 

 

Myth: Washing your hair every day is bad for it.

Fact:

This myth has been circulating in the beauty world for years, but the answer isn’t as simple as yes or no. How often you wash your hair depends on factors like your hair type, lifestyle, and environment. That’s why our range of shampoos is designed to help you find your perfect balance, allowing you to cleanse your scalp on your own schedule without stripping its natural oils. For lightweight, everyday cleansing, the Perfect Volume Shampoo is a great choice, while the Perfect Clean 2-in-1 Scalp Scrub & Clarifying Shampoo offers a deeper, exfoliating cleanse to keep your scalp balanced. Whether you prefer daily washes or a less frequent routine, maintaining a healthy scalp and hair comes down to choosing the right products.

 

 

Myth: Silicones are bad for your hair.

Fact:

Let’s set the record straight—not all silicones are created equal. At NatureLab.TOKYO, we carefully formulate with lightweight silicones that not only protect your hair but also promote a fuller appearance, all without leaving heavy buildup. Take, for example, our Perfect Smooth Conditioner. This standout formula is enriched with argan extract to support a balanced, healthy scalp, while yuzu ceramides detangle and calm frizz. An exotic oil blend, including argan, baobab, and marula oils, works to keep hair smooth and frizz-free. Quinoa, a protein-rich grain with all eight essential amino acids, helps repair and strengthen each strand. The result? Hair that’s smooth, soft, and vibrant—never weighed down.

 

Myth: You shouldn’t condition your scalp.

Fact:

Conditioning your scalp is actually beneficial, especially if you’re using the right formula. Japanese beauty principles embrace the idea of holistic care—whether it's your skin, your body, or your hair. Applying a lightweight conditioner like the Saisei Restoring Therapy Conditioner from root to tip keeps both your hair and scalp hydrated and nourished without clogging pores. 

 

 

Myth: Using oils will make your hair greasy.

Fact:

Oils, when used correctly, are nothing to fear. In fact, they’ve been a staple in Japanese beauty for centuries, known for their nourishing and protective qualities. Lightweight, fast-absorbing oils like those found in our Perfect Shine Oil Mist hydrate your hair and seal in moisture without weighing it down.

 

 

Myth: Volumizing products always dry out your hair.

Fact:

This is a common misconception in the quest for fuller, thicker hair. Many believe that volumizing products work by stripping moisture, but that’s far from the truth—especially when using advanced formulations like our Perfect Volume Thickening & Conditioning Hair Masque. Infused with densifying polymers, glycerin, rice starch, and rosemary extract, this treatment essence enhances volume, adds weightless moisture, and soothes the scalp, while Vitamins B5 and E add softness and shine. In Japanese beauty, achieving harmony —wa—is essential, and this product does just that, creating lift without compromising hydration or hair health. Think of it as volumizing with purpose, leaving your hair fuller, bouncier, and incredibly nourished.

With our innovative formulations and J-Beauty’s proven methods you can achieve that perfect balance your hair craves. It’s not about rigid rules but finding what works for you and using products that actually deliver. Ready to give your hair the glow-up it deserves? It’s time to ditch the myths and embrace the science-backed results you’ve been waiting for.