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Fuwari Volumizing Shampoo

Regular price $18.99
Shipping calculated at checkout.
OptionSHAMPOO

Soft, weightless volume.
A lightweight shampoo that gently cleanses while lifting hair for fuller, airier volume.

Designed for fine or flat hair, this ultra-sudsy formula boosts body and movement without dryness or heaviness.

Delivers as soon as Monday, June 15
BENEFITS
  • Boosts volume and lift
  • Leaves hair light and airy
  • Adds body without weighing hair down
  • Supports softness and shine
PERFECT FOR

Flat, limp hair.

Result: Healthy scalp, voluminous body

Provides instant weightless volume and maintains hair hydration and health over time.

Clinically Proven: Increase hair’s volume by up to 55%* when using the Perfect Volume Shampoo and Perfect Volume Conditioner together.

Increase hair's volume by up to 51%* even after 24 hours when using the Perfect Volume Shampoo and Perfect Volume Conditioner together.

*Average percentage increase as measured after application of both products on straight tresses in a laboratory setting.

SMELLS LIKE

Light notes of Japanese cherry blossoms, Sakura.

INGREDIENTS

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PPG-2 Cocamide, Sodium Chloride, Dipropylene Glycol, Argania Spinosa Callus Culture Extract, Malus Domestica Fruit Cell Culture Extract, Vitis Vinifera (Grape) Fruit Cell Extract, Glutamic Acid, Sodium PCA, Prunus Yedoensis Leaf Extract, Glycine Soja (Soybean) Seed Extract, Oryza Sativa (Rice) Extract, Prunus Domestica Seed Extract, Argania Spinosa Kernel Oil, Lupinus Albus Seed Oil, Mangifera Indica (Mango) Seed Oil, Theobroma Grandiflorum Seed Butter, Adansonia Digitata Seed Oil, Carapa Guaianensis Seed Oil, Sclerocarya Birrea Seed Oil, Argan Oil Polyglyceryl-6 Esters, Butylene Glycol, Isomalt, Polyquaternium-10, Polyquaternium-7, Butylene Glycol Laurate, Xanthan Gum, Sodium Methyl Cocoyl Taurate, Polysorbate 20, Lecithin, Benzotriazolyl Dodecyl p-Cresol, Glycerin, Citric Acid, Tocopherol, Disodium EDTA, Sodium Benzoate, Phenoxyethanol, Parfum (Fragrance), Red 33 (CI 17200), Yellow 5 (CI 19140), Blue 1 (CI 42090), Benzyl Salicylate, Limonene, Linalool

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Fuwari Volumizing Shampoo

$18.99

•

Your destination for scalp and hair health

•

Proven results through J-Beauty routines

•

Derived from nature, backed by science

HOW TO

Lather into wet hair from roots to ends. Rinse thoroughly. Follow with conditioner or hair masque.

For best results, use the full Fuwari Volumizing Line.

Tell Me More

Give hair a confidence boost.
Turn up the volume for visibly full, bouncy strands. Formulated with potent botanical extracts and plant proteins to hydrate and restore fine hair’s natural thickness, without weighing it down. Our shampoo instantly lifts hair so it’s always looking its best.

11.5 FL OZ / 340 mL

Notice: Avoid contact with eyes. If contact occurs, rinse thoroughly with water.

Full Ingredient List

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, PPG-2 Cocamide, Sodium Chloride, Dipropylene Glycol, Argania Spinosa Callus Culture Extract, Malus Domestica Fruit Cell Culture Extract, Vitis Vinifera (Grape) Fruit Cell Extract, Glutamic Acid, Sodium PCA, Prunus Yedoensis Leaf Extract, Glycine Soja (Soybean) Seed Extract, Oryza Sativa (Rice) Extract, Prunus Domestica Seed Extract, Argania Spinosa Kernel Oil, Lupinus Albus Seed Oil, Mangifera Indica (Mango) Seed Oil, Theobroma Grandiflorum Seed Butter, Adansonia Digitata Seed Oil, Carapa Guaianensis Seed Oil, Sclerocarya Birrea Seed Oil, Argan Oil Polyglyceryl-6 Esters, Butylene Glycol, Isomalt, Polyquaternium-10, Polyquaternium-7, Butylene Glycol Laurate, Xanthan Gum, Sodium Methyl Cocoyl Taurate, Polysorbate 20, Lecithin, Benzotriazolyl Dodecyl p-Cresol, Glycerin, Citric Acid, Tocopherol, Disodium EDTA, Sodium Benzoate, Phenoxyethanol, Parfum (Fragrance), Red 33 (CI 17200), Yellow 5 (CI 19140), Blue 1 (CI 42090), Benzyl Salicylate, Limonene, Linalool

Inside The Formula

Key Ingredients

APPLE EXTRACT
Promotes scalp health to support healthier hair growth.

RICE PROTEIN
Works to build volume, add weightless moisture, and improve the overall appearance of fine, thin hair.

SOY PROTEIN
Is known to help reduce breakage for strengthening and restoring hair's natural thickness.

SAKURA EXTRACT
Locks in moisture and color brightness.


Formulated Without

Sulfates, Parabens, Phthalates, Gluten, Phthalates, Mineral Oil, Animal Cruelty.


What is J-Beauty?

Efficacious, minimalistic treatments designed meticulously with trusted Japanese heritage, ingredients and technological innovation.

Developed with a distinctive Japanese approach: relentless pursuit of excellence in refining the optimal combination of time-tested tradition and science's latest discoveries.

NatureLab.TOKYO is Japanese beauty.

Awards + Press
Shipping + Returns

Contiguous U.S. Shipping

Free shipping with orders $60+. We don't currently ship outside of the United States. Stay tuned for more updates.

Order Tracking

Tracking numbers are automatically sent as soon as your order is packed. Please check your junk folder if you do not receive one 72 hours after placing your order.

Get In Touch

If you have any questions about your order please email us at help@naturelab.com. Our customer service is available Monday through Friday from 8am until 12pm pst.

Customer Reviews

Overall rating: 4.7984343 / 5 from 511 reviews.

AI Generated Review Summary

Perfect Volume Shampoo offers a confidence boost with visibly full, bouncy strands. Customers praise its clean, fresh feeling, healthy and shiny look, amazing scent, and long-lasting volume. The high quality and great lather are also highlighted.

Summary topics

  • Hair Feeling: 13%
  • Hair Look: 5%
  • Scent: 43%
  • Results: 4%

Review topics: ["color","size","volume","scent","ingredients","hair","results","line","quality","fragrance","feeling","found","weight","texture","value","difference","packaging","look","amount","works","bottle","scalp","body","price","formula","customer service","boyfriend","shipping","design","use"].

Review highlights

  • "Smells amazing, makes my fine hair look fuller and healthier too!"Janet R.
  • "This shampoo in particular smells lovely, lathers good and leaves my hair feeling so clean."Shelby D.
  • "It smells good and hair feels smooth after use."Hoi C.

Reviews

I really like it!

"As I age, & my hair continues to thin, I have tried many good products for volumizing. The Fuwari Volumizing Shampoo is turning out to be my very favorite! Typically, volumizing shampoos seem to turn my hair into an impossible mess that is very hard to comb out, thus, me yanking out even more hair. Fuwari does not do that. Yet, I still see nice volume from the shampoo. I love the delicate fragrance, I love the bottle it comes in, I think this is The One!"

Linda D. (5/5)

My Hunt for the Best Shampoo is Finally Complete

"This perfect volume shampoo paired with my perfect volume conditioner works wonders for my hair. Where I live is very arid and makes my wavy hair lose all its texture and bounce, but this product brings my hair back to life! Will continue to purchase again."

Carmen F. (5/5)

"I love how clean they smell and give great volume"

Gayle (5/5)

Lovely

"Smells delicious and makes my hair so shiny! Hair never feels overly dry after use."

Conor S. (5/5)

Please give us more refillable option.

"I really like the smell of it. My hair feels good too. I saw the refillable option for this before but I don't see much selection on the website now. I really don't want to throw away the plastic bottle each time. Please give us more refillable option."

kaeko m. (5/5)

Good but please sell refills!

"I really like everything about the shampoo. I wish refills were available for this product. But I’ll was to my favorite bar shampoo once this bottle runs out."

MLH (4/5)

Nature Lab tokyo

"I love the shampoo and conditioner, I love the way my hair looks after using both."

Rita F. (5/5)

Love the smell and feels

"Love the smell and feels great when washing. My hair feels clean and effortless after styling."

Kristen S. (4/5)

Love this shampoo

"I've recently switched over fro the smooth shampoo to this one, and I much prefer this one. The smell is amazing, as with the other sakura products. This leave my hair thoroughly clean without stripping it. I bought the refill size and it's lasting me quite a while."

Hira (5/5)

Pretty good! It can leave

"Pretty good! It can leave hair a little dry if your hair isn’t very oily, but other than that it’s one of my fav products!"

Danai F. (5/5)

Q&A

Is this shampoo safe to use on Keratin treated hair?
Yes, our shampoos and conditioners can be used on keratin-treated hair.
Is it safe to use the shampoo and conditioner daily? I know that using too much rice protein, which is a key ingredient in this shampoo, can cause more damage for hair in the long run.
All of our shampoos and conditioners can be used with every wash. The amount of protein in Volume Shampoo and Conditioner provides a balance -- it brings benefits to a lot of hair types, but does not contain so much protein that it will overload the hair and cause it to become damaged.
Is there not a complete ingredients list?
All products have a Full Ingredient List on each page.