NatureLab Tokyo x Conscious Beauty at Ulta Beauty

Posted by NatureLab Tokyo on

Our products are the perfect fit for Ulta Beauty’s new clean beauty initiative

We’re proud to announce that NatureLab Tokyo is now a part of Conscious Beauty at Ulta Beauty, launched Oct 14, 2020! The program seeks to empower Ulta customers with transparency by offering clean, cruelty free, vegan, and sustainably-packaged products. Conscious Beauty at Ulta BeautyTM highlights brands like us that positively impact our communities and planet. 

As one of the first hair care brands to qualify for the program, NatureLab Tokyo products align to Ulta’s Beauty’s Clean Ingredient, Cruelty Free, and Sustainable Packaging standards. Ulta’s standards, like our own, are just one of the ways eco-conscious beauty brands provide information to make it easy for you to make beauty choices you feel good about.

Clean Ingredients

As you know, NatureLab formulas have always been free of toxic ingredients like parabens, sulfates and phthalates, plus over 50 other harsh substances on Ulta Beauty’s new “Made Without List”. The full “Made Without List” is available here


Since we launched in 2018, we’ve been certified through PETA as a beauty brand that does not, and will never test on animals. This means all of our products and the ingredients we use are cruelty-free. Our commitment to the protection of animals is now recognized by Ulta under this new program. 

Sustainable Packaging

Have you tried our shampoo and conditioner refill pouches yet? They use 85% less plastic than two of their full-size bottles, and are a part of the reason Conscious Beauty at Ulta BeautyTM gave us a stamp of approval under the program’s Sustainable Packaging pillar. 

As always, we believe in clean and affordable products that actually work. We use breakthrough active botanical ingredients that are safe and environmentally friendly for less waste and more results. With the health of our planet at the heart of our brand, we’re excited about this partnership with Ulta Beauty. Their new program works to support brands like us, and gives you more confidence while you shop your favorite products. For more information about the program, head to 


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