Fresh Start for Your Hair Transform Your Look This New Year
As we step into 2025, there’s no better time to refresh your hair care routine. In Japanese culture, the New Year is celebrated with rituals of renewal and cleansing—a way...
STRANDS OF TRUTH
The Best Shampoos for Every Hair Type, According to Experts
Navigating the shampoo aisle can feel like a journey through a maze of options. With countless formulations promising everything from hydration to volume, it’s easy to feel overwhelmed. The key...
Hydrated and Frizz-Free: How to Protect Your Hair from Winter’s Chill
Winter weather can wreak havoc on your hair, causing dryness, frizz, and static. Combat these seasonal struggles with a tailored routine designed to hydrate, repair, and protect your strands. Here’s...
Setting Hair Resolutions for 2025: How to Keep Your Locks Healthy All Year Long
The start of a new year is the perfect opportunity to set goals—and your hair deserves a place on that list. As we look ahead to 2025, why not make...
Oseibo: The Art of Thoughtful Gifting in Japan
As the year draws to a close, Japan celebrates one of its most meaningful traditions—Oseibo—a beautiful practice of giving gifts to express gratitude to those who have supported you throughout...
From Sleek Bobs to Buttery Blondes: The Ultimate Fall & Winter Hair Guide
As the crisp air of fall settles in and winter’s chill approaches, hair trends are evolving into luxurious, statement-making styles inspired by beauty influencers. From soft, delicate baby bangs to...
Dry Shampoo vs. Style Refresher: What’s the Best Solution for Revitalizing Your Hair?
As the cooler months roll in, many of us are ready to say goodbye to humid summer hair struggles, but the need for a quick refresh doesn’t fade with the...
Debunking Hair Care Myths: The Truth Behind Daily Washing, Silicones, and More
When it comes to hair care, we've all been there—getting lost in endless Google searches, chasing TikTok trends, and taking in our bestie's hot takes. But in the world of...
Revitalize Damaged Hair in 4 Minutes with KISEKI Molecular Repair Leave-In Hair Masque
When it comes to restoring your hair’s health, especially if it’s been through the rigors of coloring, chemical treatments, or heat styling, choosing the right treatment can make all the...
Recreate TikTok’s Viral Japanese Head Spa with NatureLab. TOKYO
In Japanese beauty, there’s a philosophy that beauty is not just skin-deep—it’s a reflection of inner wellness. This approach has given rise to the Japanese head spa, an indulgent ritual...
Repairing Summer Damage: How to Revive Sun-Stressed Hair as Fall Approaches
Level Up Your Hair Game This Fall: NatureLab. TOKYO’s Secret to Sun-Struck Strands Summer was a blast, right? All those beach days, pool dips, and endless sunshine. But now that...
New Product, New Look
Change is part of life, and your hair is no exception. But when hair changes, most often because of stress and age, a loss in its vitality can make you...
What Are Biomimetic Peptides?
This ingredient is known for its transformative effects. But what exactly are biomimetic peptides, and why should you consider them for your scalp? Biomimetic Peptides The term "biomimetic" combines "bio,"...
Return To You with New Innovation: SAISEI
Growth? Back. Color? Back. Confidence? Back. Imagine a world where your hair not only feels thicker and fuller but also noticeably regains its natural color and strength. A breakthrough in hair care....
BEYOND THE STRAND: Embracing My Unique Hair
Growing up with dark brown hair in the Midwest, I always felt a sense of uniqueness amidst a sea of blondes and light browns. Discovering my hidden curls at twelve...
AAPI Month Artist Feature: Q&A with JUURI
Join us for a conversation with JUURI, a large-scale mural painter who helps transform bare walls into powerful Japanese-themed artspaces.