Proper Way To Wash Your Hair
How to shampoo & condition your hair the right way It’s never too late to learn how to properly wash your hair—and it’s not uncommon to find out that you’ve been...
STRANDS OF TRUTH
Best Easy Hairstyles For Zoom Meetings
Steal these styles to look your best with less effort this year Not having to go in to work every day seems like a solid excuse to skip styling or...
How To Do A Hair Detox
Start 2021 with a post-holiday hair cleanse ft. our Perfect Shine collection While everyone else is busy hyping up the arrival of a new year (finally), we’re here to...
New Year, New Hair
See how our Repair Collection can rescue damaged hair before the new year. Even in 2020, the holidays are always one of the busiest times of the year. With all...
Best Stocking Stuffers Under $16
Make spirits bright with affordable gifts for everyone on your list. With everything a little out of the ordinary, we could all use some help getting into the holiday spirit...
How To Get The Perfect Blowout With Celebrity Stylist Laura Polko
Celebrity stylist Laura Polko demonstrates our Smooth Blowout Lotion.
Here’s How To Keep Your Color Brighter, Longer
Maintain your color all season long with a little help from our Repair Collection. Fall is a great time to dye your hair — and whether you opt for a...
Spotlight: Brands We Love With Eco-Friendly Refills
These great products come in good for the earth packaging. As each year plastic fills our oceans and landfills at an alarming rate, more and more brands in the...
Ready For Fall? Here’s How To Prep Your Hair For Cooler Weather
Switch up your routine for fall and treat damage with our Repair Collection. If you’re serious about keeping your hair healthy and easy-to-style until the new year, pretending it’s...
Meet Our Female Founder, Rosa Takagi
A Tribute to National Women's Equality Day In the beauty industry, there are endless examples of inspiring women who’ve changed the game with innovative products and passion-driven brand missions....
Scalp Care Is The New Self-Care
Celebrate National Relaxation Day with our Clarifying Scalp Scrub—the perfect in-shower spa treatment for all hair types. Just like the importance of a healthy mindset, a healthy, stress-free scalp is...
The Best Summer Hair Products For All Textures
In summertime, your hair and scalp's worst enemies are sun, heat, air conditioning, and chlorine or salt water. Too much, and you’ll find yourself dealing with frizzy and dry hair,...
25 Must-Know Tips for Healthy Hair
No matter what hair type you have, if you are like me, you will most likely stumble upon some obstacles. Maybe you're not sure which haircare products to use. Perhaps...
Makeup.com: What is Curl Plopping?
If you have curly hair, you know that having defined, bouncy and frizz-free curls is always the goal. But the reality is, some days you wake up to curls that are flat, lackluster and in...
The Right Hairstyles: Hyaluronic Acid for Hair in 7 Products
Hyaluronic acid is no longer just for your face! It’s the next top hair-care ingredient promising fantastic results. We asked a world-renowned cosmetic dermatologist, Michele S. Green, M.D., what she...
Allure: The Most Exciting Hair-Care Products Launching in May
Let's just address the elephant in the room: Times are weird as hell right now. Anxiety is high. Chaos, uncertainty, and fear are all around us. People are losing their...